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Marketing Irwin Marketing

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MessagePosté le: Ven 7 Juil - 16:12 (2017)    Sujet du message: Marketing Irwin Marketing Répondre en citant

Marketing (Irwin Marketing)
by Dhruv Grewal
rating: 3.6 (49 reviews)

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Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated blog will keep classroom discussions current and engaging.

price: $176.16
publisher: McGraw Hill Higher Education; 6th Revised edition edition (March 1, 2017)
lang: English
isbn: 1259709078, 978-1259709074,
weight: 3.4 pounds

Marketing (Irwin Marketing) Dhruv Grewal

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